Important: This page is an independent reference summary. Verify classification decisions against the official ABS source before using them for tax, licensing, immigration or compliance purposes.

Role overview

Sales and Marketing Managers in Australia are senior professionals responsible for directing an organisation's sales strategies and marketing initiatives. They typically work across various industries, developing plans to promote products or services, increase market share, and drive revenue growth. These managers oversee teams that implement marketing campaigns, manage customer relationships, and analyse market trends to identify opportunities. The role requires balancing strategic planning with operational management, often involving budget oversight, performance monitoring, and stakeholder communication. While ANZSCO provides this classification framework, actual job responsibilities may vary significantly depending on the organisation's size and industry sector.

Key tasks in practice

Sales and Marketing Managers typically perform a range of strategic and operational duties:

  • Developing comprehensive sales and marketing strategies aligned with organisational objectives
  • Managing marketing budgets and allocating resources across various channels and campaigns
  • Leading market research activities to identify customer needs, market trends, and competitive positioning
  • Overseeing the development of promotional materials, advertising campaigns, and digital marketing initiatives
  • Directing sales teams and establishing performance targets, monitoring results, and implementing improvement strategies
  • Building and maintaining relationships with key clients, distributors, and marketing partners
  • Analysing sales data and market metrics to evaluate campaign effectiveness and inform future planning
  • Managing brand positioning and ensuring consistent messaging across all marketing channels

Skill level explanation

ANZSCO classifies Sales and Marketing Manager as Skill Level 1, the highest classification category. This indicates that the occupation typically requires a bachelor degree or higher qualification. In many cases, at least five years of relevant experience may substitute for the formal education requirements. The skill level reflects the complex strategic thinking, leadership responsibilities, and specialised knowledge required for these roles. Managers at this level typically need demonstrated experience in developing business strategies, managing teams, and making significant operational decisions. The classification is used for various Australian administrative purposes, including migration assessments, where it helps determine qualification requirements for visa applications.

Industry context

Sales and Marketing Managers work across virtually all industry sectors in Australia, though ANZSCO specifically cross-references ANZSIC industries 6962 (Advertising Services) and 6950 (Scientific Research Services). These professionals are employed by manufacturing companies, retail organisations, service providers, financial institutions, and technology firms. In larger organisations, they may specialise in specific areas such as business development or market research, while smaller businesses often combine sales and marketing responsibilities with broader management functions. The role has evolved significantly with digital transformation, requiring managers to oversee both traditional marketing channels and digital platforms including social media, content marketing, and data analytics.