Important: This page is an independent reference summary. Verify classification decisions against the official ABS source before using them for tax, licensing, immigration or compliance purposes.

Role overview

Communications Managers (Public Relations) in Australia plan, organise, direct, and coordinate public relations activities within organisations. These professionals develop and implement communication strategies that represent their employer's interests across various channels. The role encompasses managing organisational reputation through media relations, internal communications, government relations, and social media management. Communications Managers typically work in corporate, government, or non-profit settings, overseeing teams that produce promotional materials, press releases, and organised events. This OSCA classification provides a standardised framework for identifying this occupation in Australian workforce data and migration contexts.

Key tasks in practice

Communications Managers perform diverse responsibilities including:

  • Developing and directing comprehensive communication strategies aligned with organisational objectives
  • Managing publication production timelines and overseeing content creation processes
  • Monitoring and maintaining organisational reputation through multiple communication channels including traditional media, social media, and internal communications
  • Analysing web, email, and social media metrics to identify communication opportunities and challenges
  • Leading public relations teams in creating press releases, advertising materials, and promotional content
  • Organising and managing events designed to promote key organisational messages to target audiences

Skill level explanation

OSCA classifies Communications Managers at Skill Level 1, indicating this is a managerial occupation typically requiring a bachelor degree or higher qualification. Many professionals in this role possess substantial relevant experience in addition to formal education. The skill level classification reflects the complex strategic planning and management responsibilities inherent in the position. This classification level is used in Australian statistical systems and may inform migration assessments, though specific requirements depend on contextual factors beyond the OSCA framework.

Industry context

Communications Managers work across various Australian industries according to ANZSIC classifications. Common employment settings include public administration (7510), advertising services (7530), management services (7520), and other professional services. The role appears in both public and private sectors, with professionals working for government departments, corporations, agencies, and non-profit organisations. This occupational classification helps standardise workforce data collection across these diverse industry contexts in Australia.