OSCA occupation

221532 Digital Marketing Analyst

Uses tools and techniques such as pay per click, search engine optimisation and tracking customer behaviour on websites to better understand online consumer behaviour, with the aim of improving digital marketing campaigns and ultimately increasing sales.

Major group: 2 Professionals
Unit group: 2215 Marketing Professionals
Edition: OSCA 2024
Skill level: Level 1

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OSCA 2024 is the current Australian occupation classification for storing, organising and reporting occupation information. Use this OSCA record for current Australian statistical and analytical classification work.

Some migration and administrative programs still specify ANZSCO 2022. Check the exact system named by the agency or form rather than replacing the code automatically.

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Official ANZSCO correspondence

ANZSCO 225115 Digital Marketing Analyst Exact correspondence in the ABS table

Role overview

Use this page to confirm the official title, the parent unit group, the task list and the related ANZSIC industry context before using the occupation in classification, reporting or migration-adjacent workflows.

Occupation facts

Skill level: 1
Major group: 2 Professionals
Sub-major group: 22 Business Professionals
Minor group: 221 Business Promotion and Communications Professionals
Unit group: 2215 Marketing Professionals

Tasks

Discovers and disseminates customer insights, and guides strategic and tactical initiatives, customer identification, addressability and segmentation
Applies statistical modelling methods to determine the potential impact of pricing strategies on profitability
Monitors performance of initiatives, providing regular reporting and insights as required
Analyses data from digital marketing campaigns and platforms
Recommends updates to digital content to improve search engine metrics

Skill level guidance

Skill level helps place the occupation inside the ABS hierarchy. Use it as a classification cue, then check the actual task list and occupational context before making a decision for HR, visa or reporting work.

How to use this occupation page

Start with the official OSCA title and task list. Then confirm the parent unit group and compare the related occupations on this page if the job title is broad, overlapping or used differently across employers.

The ANZSIC links are there to help when the same occupation appears across several industries and you need the business-side classification as well.

Related occupations

Industry context

Alternative titles

No alternative titles are currently attached.

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Compare OSCA 221532 with related occupations

Compare roles in the same OSCA unit group by their official definition, skill level, tasks and recognised alternative titles.

Comparison point	Current code221532 Digital Marketing Analyst	221531 Content Creator (Marketing)	221533 Market Research Analyst
Official role definition	Uses tools and techniques such as pay per click, search engine optimisation and tracking customer behaviour on websites to better understand online consumer behaviour, with the aim of improving digital marketing campaigns and ultimately increasing sales.	Creates and publishes text, photos and videos designed to promote businesses, products or services to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.	Assists organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in-store.
Skill level	Skill Level 1	Skill Level 1	Skill Level 1
Key tasks	Discovers and disseminates customer insights, and guides strategic and tactical initiatives, customer identification, addressability and segmentation Applies statistical modelling methods to determine the potential impact of pricing strategies on profitability Monitors performance of initiatives, providing regular reporting and insights as required Analyses data from digital marketing campaigns and platforms	Develops and implements digital marketing and social media strategies to increase brand awareness and searchability Creates engaging, relevant and timely digital marketing and social media content to market an organisation and its activities, and drive consumer engagement Monitors and analyses social media and website performance metrics to track engagement and target content Manages, schedules and monitors multiple social media accounts	Collects and analyses data regarding consumer patterns and preferences Interprets and predicts consumer trends Researches potential demand and market characteristics for new goods and services Contributes to the preparation and execution of marketing objectives, policies and programs
Alternative titles	Not stated	Digital Content Producer (Marketing) Digital Marketing Specialist Social Media Specialist (Marketing)	Not stated

Comparison uses occupation definitions, skill levels, tasks and title variants from the ABS OSCA data files.

In this section

Official source

Official source: ABS OSCA 2024 release and correspondence tables
Last reviewed: 2026-04-17

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