OSCA 221531: Content Creator (Marketing)
Creates and publishes text, photos and videos designed to promote businesses, products or services to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms. This record sits in Marketing Professionals. Related ANZSIC industry links are included for faster classification cross-checking. Skill level 1 is attached to this occupation record.
Should you use OSCA or ANZSCO?
OSCA 2024 is the current Australian occupation classification for storing, organising and reporting occupation information. Use this OSCA record for current Australian statistical and analytical classification work.
Some migration and administrative programs still specify ANZSCO 2022. Check the exact system named by the agency or form rather than replacing the code automatically.
Official ANZSCO correspondence
Role overview
Creates and publishes text, photos and videos designed to promote businesses, products or services to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.
Use this page to confirm the official title, the parent unit group, the task list and the related ANZSIC industry context before using the occupation in classification, reporting or migration-adjacent workflows.
Occupation facts
- Skill level
- 1
- Major group
- 2 Professionals
- Sub-major group
- 22 Business Professionals
- Minor group
- 221 Business Promotion and Communications Professionals
- Unit group
- 2215 Marketing Professionals
Tasks
- Develops and implements digital marketing and social media strategies to increase brand awareness and searchability
- Creates engaging, relevant and timely digital marketing and social media content to market an organisation and its activities, and drive consumer engagement
- Monitors and analyses social media and website performance metrics to track engagement and target content
- Manages, schedules and monitors multiple social media accounts
- Maintains and enhances website content for external and internal audiences
- May collaborate with social media influencers to develop content and increase brand reach
Skill level guidance
Skill level helps place the occupation inside the ABS hierarchy. Use it as a classification cue, then check the actual task list and occupational context before making a decision for HR, visa or reporting work.
How to use this occupation page
Start with the official OSCA title and task list. Then confirm the parent unit group and compare the related occupations on this page if the job title is broad, overlapping or used differently across employers.
The ANZSIC links are there to help when the same occupation appears across several industries and you need the business-side classification as well.
Related occupations
Industry context
Alternative titles
- Digital Content Producer (Marketing)
- Digital Marketing Specialist
- Social Media Specialist (Marketing)
Compare before choosing
Compare OSCA 221531 with related occupations
Compare roles in the same OSCA unit group by their official definition, skill level, tasks and recognised alternative titles.
| Comparison point | Current code221531 Content Creator (Marketing) | 221532 Digital Marketing Analyst | 221533 Market Research Analyst |
|---|---|---|---|
| Official role definition | Creates and publishes text, photos and videos designed to promote businesses, products or services to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms. | Uses tools and techniques such as pay per click, search engine optimisation and tracking customer behaviour on websites to better understand online consumer behaviour, with the aim of improving digital marketing campaigns and ultimately increasing sales. | Assists organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in-store. |
| Skill level | Skill Level 1 | Skill Level 1 | Skill Level 1 |
| Key tasks |
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| Alternative titles |
| Not stated | Not stated |
Comparison uses occupation definitions, skill levels, tasks and title variants from the ABS OSCA data files.
Compliance risk score
4 of 4 factors passing
In this section
Frequently asked questions
What does OSCA 221531 do?
Content Creator (Marketing) is the current ABS occupation record used to describe a specific occupation. It sits in the OSCA hierarchy and carries skill-level context plus related titles and tasks.
How should I read the skill level?
The skill level tells you the educational or training depth that the ABS associates with the occupation. It is a classification signal, not a salary band or a qualification checklist on its own.
Why is industry context shown on an occupation page?
Industry context helps when the title is common or ambiguous. It shows where the occupation is typically employed so you can compare it with the right ANZSIC family.
Source and trust
- Official source
- ABS OSCA 2024 release and correspondence tables
- Last reviewed
- 2026-04-17
This site is an independent reference resource. It is not affiliated with, endorsed by, or connected to the ABS, ATO or any Australian Government agency.
Please verify critical classification decisions with the official authority before using them for tax, payroll, licensing, immigration or compliance work.