Role overview
Marketing Assistants in Australia provide essential support to marketing teams by handling administrative duties and assisting with campaign execution under professional supervision. They work alongside Marketing Managers, Marketing Executives, and Marketing Specialists to implement marketing strategies across various channels. Typical responsibilities include creating and distributing marketing materials, supporting market research activities, and assisting with social media marketing efforts. This role serves as an entry-level position in the marketing field, offering practical experience while working under direction in Australian businesses across multiple industries.
Key tasks in practice
Marketing Assistants perform a range of practical tasks to support marketing operations:
- Creating, collecting, and distributing marketing materials such as brochures, flyers, and digital content
- Assisting the marketing team with implementing marketing strategies and campaign execution
- Supporting market research studies, opinion surveys, and customer needs assessments
- Performing data entry and basic analysis of marketing metrics and campaign results
- Monitoring and reporting on key performance indicators for marketing activities
- Helping manage social media accounts and digital marketing initiatives
Skill level explanation
OSCA classifies Marketing Assistant as Skill Level 4, which indicates this occupation typically requires an AQF Certificate II or III qualification or at least one year of relevant experience. In practical terms, this means the role involves performing routine tasks under direct supervision with some autonomy for established procedures. Skill Level 4 positions generally require knowledge of basic operational techniques and the ability to follow clear instructions while developing practical skills through on-the-job experience in the Australian workplace context.
Industry context
Marketing Assistants work across various Australian industries, particularly in sectors requiring marketing support functions. According to ANZSIC classifications, they are commonly employed in advertising services (5921), market research and statistical services (6962), and other administrative services (6950). These professionals typically work in office environments within marketing departments, advertising agencies, market research firms, and businesses with dedicated marketing functions. The role provides foundational experience for those pursuing careers in marketing, advertising, or market research within the Australian employment landscape.